Network Marketing leads can be expensive and sometimes they don’t produce the results that are promised. I’m going to show you how to find some of the best prospects without spending a dime or hitting up your friends and family. My husband and I built a sales force of over 20,000 people in 2 years with most of my top producers coming from leads that were FREE!
If you are like I was and have no advertising budget then you have two options, talk to friends and family or do situational prospecting. Since most modern network marketers are now part of the NFL (no friends left) and tremble at the thought of approaching friends and family with yet another “opportunity of a lifetime”, we are going to focus on situational prospecting.
Situational prospecting allows you to create a market out of thin air doing the things you normally do every day. And it can be done online or offline. You do this without the expense and anxiety of working cold and warm market leads. Situational prospecting taps into the luke-warm market, which is the people you run into throughout the course of a normal day at the post office, grocery store, your children’s school, at work, the bank, etc…
Let’s say you are at the post office and you see the same postman that’s been there for years. You may not know his name but he is familiar to you. What is important is that you don’t go into the post office with the intention of selling him into your business opportunity. This is what the MLM amateurs do with little to no success. Your only intention should be to get to know who the postman really is. What’s he all about? What are his needs? What is he looking for?
Questions you can ask in any situation are: Where are you from? How long have you been working here? What do you like most about what you do? What do you like the least? Do you have family in the area? Kids? What do you like to do for fun? Where would you like to go? By asking these types of questions you will learn a tremendous amount about this prospect.
You now know what this person’s needs, strengths and goals are. When you can find out those three things, you become unstoppable! It is very simple to learn those three things. No matter what you do for a living, if you utilize this concept of locking in people’s needs strengths and goals you can build a successful career in any field.
How do you start this process? It’s simple, start with a smile, a hello, find something you admire about them and give a compliment. Show a genuine interest in that prospect and they will light up because most people don’t bother to even notice them. In doing this it is important to just be yourself as if you were talking to a friend. The last thing you want to do is come off as a salesperson asking the cliché questions that they’ve heard before like, “do you see yourself working here forever?” Yuck!
Ask yourself this question, do you want to be the person that others are shouting out about saying, “you’ve got to meet this person, she’s amazing!” Or, do you want to be the person that people are avoiding? Practice these relationship building people skills everywhere you go and you will never run out of quality prospects who want to work with you.