September 3, 2013

How To Make Your Product Simply Irresistible

Imagine this: You walk into a store looking for a new washer and dryer. The salesman comes to you and says, "Oh, you look like you would like this brand […]


Imagine this: You walk into a store looking for a new washer and dryer. The salesman comes to you and says, "Oh, you look like you would like this brand new, top-of-the-line washer and dryer set! It has noise-reducing technology and it’s the fastest machine ever made! It even has vents so you can wash your clothes at night and leave them in the washer until morning and your clothes won’t stink! The dryer turns off automatically when your clothes are dry so they don’t shrink! There are 17 different dry cycles to choose from, and they are all eco-friendly! I just know you’ll be happy with this set! It’s only $2,000!"

How would you react to that salesman? You’d probably walk away, right? Or maybe you’d even turn around and leave the store. Why? Because you were just overloaded with information you didn’t really want to know. Nothing the salesman just said to you made you want to buy that washer and dryer.

If you sell a product or service, what I’m about to tell you is going to help you make your product or service totally irresistible to your prospects and clients (without sounding like a slimy salesman). If you are looking for a job, this will make prospective employers desperately want to hire you. If you’re a parent, this will actually make your kids want to do what you tell them!

If you desire to be successful in your business, career, or relationships, you MUST have the ability to make people want what you have.

But how do you know what people want? ASK them! (Duh!) Find their needs and position your product or service as the solution. Whatever you are offering will be irrisistible IF you lead with their needs.

This works when you’re looking for a job. Find the need of the company, and fill that need! That’s exactly what companies are looking for. They are not hiring just to have more employees — they have a need to fill. And if you already have a job, you can make yourself irreplaceable by continuing to fill the needs of your company.

We have always used this same skill to motivate our kids to do their chores and eat their vegetables. I motivated my son, Cabe, to clean his room by turning it into a game when he was really little. I stood at one end of the room and acted like a sports announcer as he ran around putting things away. I motivated him based on what he wanted.

As an entrepreneur, you’ve got to use this skill every single day! If you position your product or service according to your prospect’s strengths, interests, goals and needs, your business will explode!

Giving tons of information and features will never create an eager desire for someone to say yes. Shoving your product or service down someone’s throat will cause them to run away. However, if you ask what they want and lead with that, then what you have will seem totally irresistible to them!

Let’s face it… Nobody wants to be that salesman. (You know, the one in the scenario with the washer and dryer…) So go ahead and share this message with your friends and family today, and you could save someone from reaching "slimy salesman status". Forward this email, or share this link on social media!

Make sure to join me LIVE tomorrow night for the Spiritual Equipping Broadcast! Tell your friends and family, and tune in on your TV or radio! Also join me this Sunday night on The Dani Johnson Show at 9 pm ET/8 pm CT!


In great faith,


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