Good morning and a happy Monday to you! I hope you’re ready to start your week off on the right foot. Have you ever thought about starting your own business? If so, what held you back?

I know in my personal experience, and even from what I’ve seen others go through, you get stuck wondering where you are going to find customers. And for startup businesses, it’s more about just getting your foot in the door! Once you’ve gotten started, to really profit it’s all about growing that client base. Making sure you grow your business and reach the community are important, especially when you are new!

What holds most people back is the fear of having to buy advertisements or of begging their friends to buy or support their product. You probably even know a few people like this, shamelessly pushing their businesses on Facebook and Twitter ALL… THE… TIME!

It doesn’t have to be like that! In fact, building and creating a loyal customer base is simple. And it all starts with your relationships – not with your product and not with your advertising.

For years my business operated purely off personal referrals and testimonials. In fact, for the most part we still do!

Back when I was selling weight loss product, my sales team wore t-shirts or pins that said stuff like, “Ask how I lost X amount of weight.” And you know what, it worked. People would stop them in the grocery store and ask them. My sales team focused on generating a relationship with that person – NOT with selling them. It cost us nothing.

When you’re just starting out, you may feel a little overwhelmed, so here’s how to start the personal referral chain and generate business… all for FREE!

  1. Make a list of everyone you know! You have no idea how many people you come in contact with daily who you have influence with. It could be the bank teller, your hair stylist or your best friend. THOSE ALL COUNT. So write them down on this list!
  2. Focus more on your relationships with people than your products. The easiest way is to first give referrals to them. If you have an acquaintance who is selling a GREAT product, let your circle of influence know. Likely, that acquaintance will do the same for you in return. Even giving personal referrals for friends who are looking for work can only result in the benefits coming back around to you.
  3. Remember to keep your personal list updated. Everyone you meet should go on that list, so you are always adding to your list of resources. And if you can, keep it personalized! Write down birthdays, kids’ names and ages, wife’s name, special events. Don’t fake the relationship, be real about it and let them know you actually care about them – not their money.

Look, if you have no customers or no job opportunities it means one of two things. Either people don’t know you’re out there, or they know you are there and you don’t have a good relationship with them so they don’t have an interest in working with you.

Imagine if everyone on that list you made was willing to work with you. Can you imagine the doors that would open for you? Leave me your comments below on today’s message and don’t forget to Like and Share it with your friends.

Looking for more tips and strategies to get through the week? I’ll be here every day at lunchtime 12 pm ET/11 am CT on The Dani Johnson Show. Join us and let’s keep the conversation going. You can find the show on your radio and please remember you can always stream today’s show right on our website.

In great faith,

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