Be The Leader Others Follow
Leadership is one of the key components for success in the world today (and yesterday). If you’re a business owner, it’s something you must work on and develop every day […]
The formula is still simple. Do this one thing, get creative and watch for growth.
When it comes to growing your business, you must ALWAYS be doing one thing. You have to continually expose your product, service or ideas. And sometimes you have to think outside the box.
A friend of mine is a manicurist who needed to expand her business. When she first started, she exposed her business every single day. Once she got a healthy client base, she did what most people do and stopped exposing. And as her clientele dwindled, she blamed the economy.
During a meeting together one day, I told her, “Brenda, you can use the economy or vacation time as an excuse and go broke like everyone else out there, or you can get back to exposing your business aggressively.” We brainstormed several ways she could expose her business and bring in new clients.
Brenda called a local bank manager and offered a free manicure as an incentive for the employee who got the most new accounts, loan applications or department referrals. The branch manager loved it because this incentive was great for the bank, and it did not cost them a dime!
Brenda got her name out to that entire bank branch and brought in brand new clients, all from one phone call. As a result, Brenda increased her income by $1500 in the first 30 days.
A lot of people spend big bucks on advertising, but they overlook one form of exposure that is absolutely free! There is a ton of missed business because people do not promote their product or service to their own list of resources. But those who do use this form of exposure often have a huge number of new and returning customers… and it’s all free!
How are you exposing your business today? If you are not continually building your client base, seeking new referrals and increasing your exposure, your business will not grow. You should constantly be adding to your list of resources, meeting new people and building new relationships. Don’t be that person who is going broke or going out of business because they allow excuses to determine their income.
Times are tough – get over it! You should always be thinking about different ways you can attract new clients you would normally not have access to, just like Brenda did.
I would also love to hear your ideas of how to increase exposure for your business. Leave your comments for me below and make sure to Like and Share today’s message. Remember, new sales are just one relationship away, so build some new bridges to that income just waiting to be claimed!
In great faith,
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