Ready for a huge shock? Children under 12 and teenagers, in the U.S. alone, influence parental purchases to the tune of over HALF A TRILLION DOLLARS a year! Little people have become BIG business with advertisers spending nearly $20 billion annually on messages focused exclusively toward kids, and based on those previous sales figures, it looks like they’re getting their money’s worth. As parents, every time we give in to kids’ commercial-induced pleas we’re sending a dangerous message and reinforcing the idea that “getting” is better than giving.

Tune in to The Dani Johnson Show as Dani shares how she nurtured a spirit of giving in her children and how to do the same for yours!

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