April 9, 2013

Use The Right "Bait" To Attract New Business

Have you ever been fishing? Well, that’s what we’re going to do today! And what I’m going to tell you is going to have a direct impact on your business. […]

Have you ever been fishing? Well, that’s what we’re going to do today! And what I’m going to tell you is going to have a direct impact on your business. It’s going to help you attract more clients and make more money. So grab your tackle box and your fishing pole, and let’s go fishing!

Imagine that you and I are sitting in a boat. I reach down to grab some bait to put on the hook, and I pull up a gorgeous piece of my world class lasagna.

I’m telling you, I make a mean lasagna. One piece of this thing weighs 5 pounds! Oh man, 5 different cheeses, sausage, homemade sauce… This lasagna will blow your mind! In fact, there was a chef who was a judge of the world class lasagna in Italy, when and he said, "This beats all the world class lasagnas I’ve tasted!" This lasagna is worth traveling across the world for.

So let’s get back to fishing…

Do you think lasagna is an effective bait to catch a fish? I like it. You may like it. That chef may like it. But do the fish like it? Is that what will make the fish bite? NO! Why? Because fish don’t eat lasagna!

I know you’re probably wondering where I’m going with this. But I promise, if you take this very simple strategy into your business, you will attract more clients, close more deals, and make more money.

I was recently in London doing a First Steps to Success event with a very small group of people (just a couple hundred people). I was talking about the benefit of having a charitable arm in a company.

A woman asked me how she could get her boss to set up a charitable arm inside of the company. But the boss couldn’t care less about taking care of orphans or widows or the sick. This woman, however, is passionate about taking care of those in need.

So I told her: You have to lead them by what THEY want. YOU want a charitable arm of the company that will give to people in need. YOU want to take care of the orphans and those in the sex trade. But what does your boss want? He wants to grow his profits. He wants his company to be successful.

If you try to put the bait YOU like (a charitable arm) on the end of the hook, is he going to bite? NO! Why? Because that’s not the kind of bait he likes.

So to put the right bait on the hook, you would say something like this:

"I know you want to grow the company. You want the company to be even more efficient than it already is, and you want to increase profits. I don’t know if you’re aware of this, but lots of companies have added a charitable arm, and the company has actually grown as a result. The employees rally around it and they find purpose to the job they’re doing. Those employees actually become free advertising by spreading the word about the company because they’re doing something good. I know you probably don’t want anything to do with that, but it’s just an idea of how we can grow our profits, improve the morale of the company, and help the team to become more efficient and effective."

What do you think would happen if you put that kind of "bait" on the end of the hook? You think he would be more likely to add a charitable arm to his company if you led him to it that way instead of saying, "We can feed orphans and give them clean water. Think about the children!"? That is leading with what YOU want.

That is like me trying to catch a fish with a piece of lasagna on the hook. I like lasagna, but the fish doesn’t. You may want to add a charitable arm to your company because you are passionate about helping people in need, but that may not be what your boss is interested in. He is, however, very interested in growing the business. So when you bait the hook with the benefit of growing the business, he’s going to bite!

It works the same way with your prospects. Find out what they like and what they want, and put that on the hook! If they want a product to help them lose weight, but you put the money side of your business on the hook, they’re not going to bite because that’s not the kind of bait they like.

So let’s go fishing again… This time, let’s put a worm on the hook instead of lasagna. You think we’ll catch some fish this time? You bet! And why? Because fish eat worms.

This technique really does have the potential to help you reach your business and personal goals, whether you want to make more money, set up a charitable arm of your company, expand your influence in your community, build a large and loyal client base, or attract hardworking business partners or employees.

Please let me know what you thought about today’s Daily Fix – you can leave your comments below. Please also go ahead and hit the “like” button at the top of this page so your friends, family, and co-workers can benefit from this easy business tip!

In great faith,

 

In great faith,

 

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