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Customers Versus Clients

Your clients have a choice of who they work with! They could've chosen to do business with a competitor... but they chose YOU.

I want to show you a secret weapon that will totally set you apart from the masses. It is going to change how you do business, increase your client base and create loyal clients who want to keep coming back as well as refer you to their friends. More than that, it is going to completely change your mindset.

The best part is, this is something you can literally start TODAY to explode your profits. I was thinking about Mother’s Day and how you and I took the time to thank the influential women in our lives. And it reminded me that showing appreciation in your daily life can really affect your business (and everything else) in a huge way as well.

Do you thank and show appreciation to your clients? Your clients have a choice of who they work with! They could’ve chosen to do business with a competitor… but they chose YOU. And, a lot of times we barely even THANK them for that choice.

If you notice, I don’t use the word customer. What is a customer? They’re an impersonal consumer who hands you money. There is no relationship there. Walmart has customers. Customers complete a transaction and the checker or sales representative is already looking at the next customer. YOU have clients. Clients represent a one-to-one, unique experience. And they need to be nurtured as such!

If you really want to go the extra mile, try something I’ve used in my business forever – writing actual thank you cards! Taking the extra time to personally thank someone for their time, business or loyalty is so meaningful and will set you apart from everyone else.

Do you see how this could change your business? When you show appreciation it not only builds your confidence, but it builds your clients’ confidence as well. It builds a personal bridge that makes them feel special, appreciated and wanted. And that is something every person wants!

Imagine you have an “investment account,” or a piggy bank for confidence. You use confidence every day in your relationships, business, job and everything thing you do. If you are using up that account and not putting anything back into it, you will end up bone dry – overdrawn on confidence!

But showing appreciation and spreading encouragement fills that account! Point out specifically what you appreciate, enjoy or like about your clients. Don’t just say, “Thanks for coming in.” That is what a Walmart checker mumbles to their customers. And they don’t even make eye contact!

When you honor, respect and appreciate your clients, they WANT to do business with you. They want to refer their friends, family, coworkers, neighbors… everybody to you! This is one tool you should and need to be using RIGHT now.

And that pesky term, “customer”? Throw it out of your vocabulary. You are not the 98%, you are not Walmart. After you do that, take a moment and think about who you need to write a thank you note, too. Then, DO IT!

THANK YOU! I can’t tell you enough how this community has encouraged me, blessed me and blown me away. You are not only an inspiration, but your conviction to get out of debt and care for the sick, widowed and orphans makes you a role model for today’s generations. Leave me your comments, stories or thoughts below and remember to Like and Share today’s message.

We’re going to talk more about client appreciation this afternoon. Join us on The Dani Johnson Show this afternoon at 12 pm ET/11 am CT. Check out where you can find us on your radio during lunchtime today or you can always stream the show live on our website. Please join me so I can tell you “Thank You!” personally!


In great faith,


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Your Journey To Freedom Starts Here

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