Imagine walking into a WalMart or McDonald’s. What type of service would you receive? The greeters hardly smile… the checkers ring you up without making eye contact, right? Even the floor employees don’t seem to know where anything is. Overall, it just sucks!

Now, think about visiting an upscale hotel or Mercedes dealership. STOP… I’m not telling you to BUY anything, but I challenge you to try it out – just to experience the difference. In a Mercedes dealership, they give you glasses of champagne, specialized service, fresh fruit. Even if you aren’t wealthy, they treat you like a million bucks.

Awhile back, during a live First Steps To Success event, I gave the participants this particular assignment. And Brittany Barbour (an attendee) visited the Ritz-Carlton just to rank, for herself, the “amazing-ness” of their service.

Check out just a few of her experiences she shared with us:

• “I walked in with a tattered bag and looked disheveled from walking around London. I was immediately asked if they could take my bag or coat. They were welcoming and all smiles.”
• “High Tea at the Ritz requires a reservation months in advance – they take them years ahead – and has a very strict dress code. But the staff still found a way for me to have tea, by taking me into the bar area. Five staff members attended to me.”
• “My voice was hoarse, and everywhere else I had been throughout the week people said ‘What?’ and acted as though my soft voice was inconveniencing them. At the Ritz, the host noticed my voice and then from that point forward ALL of the staff leaned in close when addressing me, so that I never had to attempt to raise my voice.”
• “I went into the jewelry shop – again, no judgment – the lady took the time to help me do a custom design based on putting a few different things together on her computer and had me trying on several rings at a time. I had a £30,000 ring on!! DeBeers wouldn’t even take anything out of the case for me over £2000.”

Do you see the effect this had? When leaving, Brittany said it motivated her to make more money, so she could afford to go back. They had no idea how much money she actually made, but they treated her like a million bucks… no matter what!

How could you apply this concept in your business? You might not sell “luxury” products, but you still have the ability to treat your clients like millionaires!

Let me tell you a secret: EVERYONE wants to feel important and special. Give your clients “Ritz-Carlton treatment” and not only will you build a loyal client base, but I promise they will refer all their friends to your business.

Tell me about a time you’ve experienced incredible service… did it motivate you to go back? Let me know in the comments below!

Then remember to join us today for The Dani Johnson Show, to gain more insights for your everyday life. You can find the show on your TV and radio or stream today’s show, right here on our website.

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In great faith,

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